Why Values?

Why Values?

Values shape how we live, lead and build society.

They influence the choices people make, the relationships they form, the cultures organisations create and the systems societies sustain.

Understanding values therefore offers one way of understanding why people and institutions behave as they do, and how different possibilities might emerge.

Contemplative moment

Values are guiding principles that influence what we consider important.

  • What we prioritise Our values determine what we consider worth our time, energy and resources.
  • How we make decisions Values guide the criteria and considerations behind our choices.
  • How we relate to others Values shape the way we treat people and build relationships.
  • How we engage with the world Values influence our wider participation in society and institutions.

Values are connected to our beliefs: the assumptions we hold about ourselves, others and the world around us.

These develop through experience, upbringing, culture, social norms, institutions and conscious reflection. Some of the values influencing us are explicit. Others operate beneath the surface.

Bringing values into conscious view creates an opportunity to examine them more carefully.


When values are shared, they shape culture.

When values are shared and repeatedly expressed through behaviour, they begin to shape culture. Culture becomes visible through patterns of behaviour, language, routines, relationships, decisions and expectations.

This means that values exist both in what we say matters and in what our actions, practices and systems reinforce. Values consciousness therefore involves paying attention to both aspiration and practice.

Values exist both in what we say matters and in what our actions, practices and systems reinforce.


Values help us engage with difficult questions about how we want to live together.

Navigate Complexity

Clarify what matters when choices involve competing priorities.

Build Trust

Strengthen relationships grounded in respect, responsibility and mutual recognition.

Support Inclusion

Create conditions in which dignity, participation and belonging can be considered.

Guide Leadership

Bring ethics, accountability and responsibility into decision-making.

Strengthen Society

Create shared points of reference through which people can engage difference and work towards the common good.

In societies marked by inequality, fragmentation and rapid change, values offer a language through which we can examine both difference and common responsibility.


The practice of making values conscious, visible and real in everyday life.

Living values asks us to notice the values influencing how we relate, decide and lead and to engage those values with intention.

Over time, living values also means examining how what matters becomes reflected in organisational cultures, institutional systems and wider societal norms.

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